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West (political science, Brown U.) examines the role of television advertising in elections, types of ads candidates are likely to use, and media reporting on political advertising. Coverage includes Internet ads, free television time, ad watch debates, strategies used in ad buys, and the impact of issue advocacy advertising. The third edition includes West's analysis of the 2000 campaign. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
May 4, 2001
Publisher
Washington, D.C. : Congressional Quarterly, c2001.
Pages
222
Format
Hardcover
ISBN
9781568025803