Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Overview
Interest in the Asean nations and the business opportunities its markets offer have grown considerably in the last decade. The paucity of accessible material for use in preparing current and prospective business people to develop their businesses in South East Asia has resulted in a clear market need for a single accessible guide for those interested in pursuing business opportunities in this young and dynamic market.
The academic market has not been slow to offer programs tailored to these needs, with international and Asian trade becoming a growing area of specialisation within many business degrees. Students in such courses will find Asean Business, Trade and Development simultaneously readable and academically rigorous. The authors' analyses of the complex issues confronting the would-be Asean trader will be invaluable.
Audience: Business and economics students doing international trade subjects; Business people.
Synopsis
Interest in the Asean nations and the business opportunities its markets offer have grown considerably in the last decade. The paucity of accessible material for use in preparing current and prospective business people to develop their businesses in South East Asia has resulted in a clear market need for a single accessible guide for those interested in pursuing business opportunities in this young and dynamic market.
The academic market has not been slow to offer programs tailored to these needs, with international and Asian trade becoming a growing area of specialisation within many business degrees. Students in such courses will find Asean Business, Trade and Development simultaneously readable and academically rigorous. The authors' analyses of the complex issues confronting the would-be Asean trader will be invaluable.