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Business Functions by Swales β€” book cover

Business Functions

by Swales, Jim Pearce, Lynne Butel
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Overview

This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organisations and the core functions that contribute to their operations.

Synopsis

Business Functions is part of a major new national programme of highly developed texts and modules for undergraduate students following business studies courses. It provides 150 hours of quality study to be used by students in a supported learning environment.

This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organizations and the core functions that contribute to their operations.

All the units are carefully sequenced and organized to ensure clarity and ease of use. Topics covered include:


  • Business environments.
  • The organization.
  • Marketing.
  • Operations management.
  • Human resource management.

Business Functions has been written and developed by a highly experienced team drawn from the Open Learning Foundation's member universities. Using a range of questions, self-assessment exercises, examples and assignments, Business Functions is the most effective teaching and learning resource available at this level.

About the Author, Swales

Jim Pearce is Joint Head of the Teaching Company Centre and Principal Lecturer in the University of Plymouth Business School.

Lynne Butel is Senior Lecturer (Corporate Strategy) in the University of Plymouth Business School.

Jacqueline McIntyre is Senior Lecturer (Human Resource Management) in the University of Plymouth Business School.

Tony Curtis is Director of Studies (Postgraduate Courses) in the University of Plymouth Business School.

David Smith is Lecturer (Operations Management) in the University of Plymouth Business School.

Stephen Rainbow is Associate Dean in the University of Plymouth Business School.

Christine Swales is a freelance author/editor.

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Book Details

Published
August 1, 1998
Publisher
Wiley, John & Sons, Incorporated
Pages
628
Format
Paperback
ISBN
9780631201779

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