Join Books.org — it's free
Home > Books > Competitive Marketing

Literary Collections
Competitive Marketing by John O'Shaughnessy — book cover

Competitive Marketing

by John O'Shaughnessy
Write a review
Log in to track your reading progress.

Reviews

There are no reviews yet. Log in to write one.

Book Details

Published
September 1, 1984
Publisher
Boston : Allen & Unwin, 1984.
Format
Paperback
ISBN
9780046582432

More by John O'Shaughnessy

Why People Buy
Why People Buy
The Marketing Power Of Emotion
The Marketing Power Of Emotion
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
Inquiry and Decision
Inquiry and Decision
Patterns of Business Organization
Patterns of Business Organization
Business Organization (Study in Management)
Business Organization (Study in Management)
Interpretation in Social Life, Social Science, and Marketing
Interpretation in Social Life, Social Science, and Marketing
Competitive Marketing : A Strategic Approach
Competitive Marketing : A Strategic Approach
Analysing and Controlling Business Procedures
Analysing and Controlling Business Procedures
Persuasion in Advertising
Persuasion in Advertising