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Competitive Marketing

by John O'Shaughnessy
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Overview

This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.

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Book Details

Published
September 14, 1995
Publisher
London ; Routledge, 1995.
Pages
768
Format
Paperback
ISBN
9780415093170

More by John O'Shaughnessy

Why People Buy
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The Marketing Power Of Emotion
The Marketing Power Of Emotion
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
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Inquiry and Decision
Inquiry and Decision
Patterns of Business Organization
Patterns of Business Organization
Business Organization (Study in Management)
Business Organization (Study in Management)
Interpretation in Social Life, Social Science, and Marketing
Interpretation in Social Life, Social Science, and Marketing
Competitive Marketing : A Strategic Approach
Competitive Marketing : A Strategic Approach
Analysing and Controlling Business Procedures
Analysing and Controlling Business Procedures
Persuasion in Advertising
Persuasion in Advertising

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