Business & Economics, Marketing

Controversies in Competitive Intelligence: The Enduring Issues

Name: Controversies in Competitive Intelligence: The Enduring Issues
Author: Craig S. Fleisher
ISBN: 9781567205602

by Craig S. Fleisher (Editor), David L. Blenkhorn

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Synopsis

Twenty-four cuting edge issues are evaluated for scholars and practitioners in the volatile field of competitive intelligence.

About the Author, Craig S. Fleisher

CRAIG S. FLEISHER holds the Odette Research Chair in the Odette School of Business and is Professor of Business Strategy and Entrepreneurship in the Odette School of Business, University of Windsor, Ontario, Canada. He is author of five books and more than 100 other publications.

DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario. He is the author of one book and numerous journal articles.