Creative Action In Organizations
Dennis A. Gioia (Editor), Cameron M. Ford (Editor), Cameron M. FordBooks.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Overview
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Synopsis
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Booknews
A section presenting introductory thoughts on creative action in organizations is followed by 23 short articles written by well- known American and international academics ("ivory tower visions") from such fields as psychology, organizational behavior, and business. Another section presents 23 articles by "real world voices": CEOs, consultants, and governmental officials. Paper edition (unseen), $25.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)