Business & Economics, Public Relations
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Synopsis
Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's Manual is available to adopters.
Book Details
Published
December 1, 2009
Publisher
Sharpe, M. E. Inc.
Format
Paperback
ISBN
9780765620521