Marketing & Sales Management, Customer Service, Consumer Guides
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Overview
This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.Book Details
Published
October 1, 1992
Publisher
London, England ; McGraw-Hill, c1993.
Pages
222
Format
Hardcover
ISBN
9780077076986