In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Sponsorship Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.
About the Author, Stotlar
Dr. David K. Stotlar teaches on the University of Northern Colorado faculty in the areas of sport marketing, sponsorship, and event management. He has had more than 60 articles published in professional journals and has written several textbooks and book chapters in sport management and marketing. He has made numerous presentations at international and national professional conferences, and on several occasions he has served as a consultant. Dr. Stotlar was selected by the United States Olympic Committee as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy and served as a venue media center supervisor for the 2002 Olympic Games. He previously served as Chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation and Dance and as a Board Member and later as President of the North American Society for Sport Management.
