Enterprise Computing - General & Miscellaneous, Marketing - General & Miscellaneous, E-Commerce - Management, Advertising - Media & Media Planning, Marketing - Professional & Reference, Digital Media & New Communications Technologies
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Overview
This one-of-a-kind groundbreaking guide takes you on a tour of the technologies that are revolutionizing the way we do business - and tells you how to reach your target market at the touch of a button. Today the phrase "instant millionaire" is no longer a pipe dream: entrepreneurs and executives across the nation are discovering unprecedented - and unlimited - profit potential. In this invaluable book, experts and industry leaders guide you along the information superhighway, explaining in clear layman's terms how cutting-edge technologies work - and how they can work for you.Offering advice from experts and industry leaders, Godin shows small business owners, entrepreneurs, marketing directors, and individuals how to profit from the new technologies--from computer bulletin boards, informercials, 800- and 900-numbers, and database marketing to audiotext, the Internet, and CD-ROM.
Book Details
Published
November 17, 1995
Publisher
Time Warner International
Pages
262
Format
Paperback
ISBN
9780399519048