Financial Analysis 2e

"The latest edition goes beyond ho-hum analysis techniques and provides concrete problem solving. The text is sprinkled with real-world problems (and the analytical tools to solve them) that will be familiar to accounting professionals everywhere. A must-have for anyone looking to improve their company's decision making . . . and their own role in it."
—George R. MacEachern President, Grosvenor Financial Services

"Steve Bragg has presented yet another comprehensive reference tool for the finance professional. Financial Analysis: A Controller's Guide is the perfect reference guide for today's controller, presenting not only traditional financial analysis information, but also various types of analyses that will benefit any type of organization. This book is a must-have for any financial professional desiring to make a relevant contribution to his/her organization."
—Jodi Nefzger, CPP Director of Finance, Masonic Home of Missouri

Today's proactive controllers can soar past their mundane responsibilities and become active participants in their corporation's success with the visionary tools found in Steven Bragg's Financial Analysis: A Controller's Guide, Second Edition.

Now updated to include analyses of intangible asset measurement and performance improvement as well as evaluation methods to determine which products and services should be eliminated, Financial Analysis: A Controller's Guide, Second Edition helps financial managers upgrade their skills so they can answer their organization's call for company operations reviews, investment evaluations, problem reporting, and special investigation requests. Controllersprepared to address this growing need for more innovative financial analysis will open doors to a variety of promotions and high-level interactions with other departments.

Become a highly valued member of your company's infrastructure with the indispensable tools found in Financial Analysis: A Controller's Guide, Second Edition.

Booknews

"This book is designed to assist a company controller, or any other member of the accounting and finance staffs, in the analysis of all corporate activities" (from the Preface). It offers advice on evaluating acquisitions, analyzing risk, improving corporate performance, asset procurement, increasing shareholder value, detecting and diagnosing problems, using financial analysis reports, and predicting future conditions. Appendices include lists of symptoms and solutions and commonly used ratios. Bragg has worked as a chief financial officer and as a consulting manager. Annotation c. Book News, Inc., Portland, OR (booknews.com)

STEVEN M. BRAGG, CPA, CMA, CIA, CPM, CPIM, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young. He received a master's degree in finance from Bentley College, an MBA from Babson College, and a bachelor's degree in economics from the University of Maine. He has also written or cowritten the following books: Accounting and Finance for Your Small Business, Accounting Best Practices, Accounting Reference Desktop, Advanced Accounting Systems, Controllership, Cost Accounting, Financial Analysis, Just-in-Time Accounting, Managing Explosive Corporate Growth, Outsourcing, Sales and Operations for Your Small Business, and The Controller's Function.