E-Commerce - Management, General Web Site Design/Development, Advertising - Media & Media Planning, Online Marketing, Web Site Design, Digital Media & New Communications Technologies

Getting Hits

Name: Getting Hits
Author: Don Sellers
ISBN: 9780201688153

by Don Sellers

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Overview

Getting Hits explains in easy-to-understand language the underlying concepts behind the art of Web site promotion. Just a few of the topics you'll learn include: using search engines with URLs; finding related Internet groups or lists; understanding the nuances of click throughs and ad rates; and distributing press releases to key Internet contacts.

Getting Hits is the only Web book on the market to target the promotion of sites. It gives the lowdown on how to build up the hits on your Web site. Topics covered include how to post your site to a search engine; links that give the biggest hits; guerrilla marketing through listservs and newsgroups; producing hits offline; creating your own Web campaign; and how to keep visitors coming back to your site.

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Editorials

Sarah Lambert

Don Sellers has put together the most interesting and well-researched book of the past 12 months that I've read on Web-marketing-surely the fastest growing marketing specialisation in the 90s.--Desktop Publishing