Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Synopsis
Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars.
Why do people from different cultural backgrounds often misunderstand each other even when they use a common language to interact? Why do arguments that we find reasonable not seem so to members of other cultural groups? Global Linguistics: An Introduction addresses these and other basic questions about language and discourse in intercultural communication, providing a solid and accessible introduction to "global linguistics": an interdisciplinary field combining insights from contact linguistics, pragmatics, conceptual metaphor theory and argumentation theory.