Graphics Programming, Meetings & Presentations, Computer Graphics - General & Miscellaneous, Business - General & Miscellaneous
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Overview
Our society relies upon visual presentation of information as never before. How to Lie with Charts should be required reading for all professionals who give or attend business presentations. By exposing the tricks of the trade, it will show you both how to create effective, truthful presentations and how to quickly spot deceptive ones. This engaging book is full of real-world examples that compare good and bad charts. Examples include outputs from popular computer graphics software, such as Microsoft PowerPoint, and you will also learn the pitfalls of using these automatic chart-generation programs. Special icons in the text indicate onerous liars' tricks and helpful hints. Learn how to present information clearly and emphasize your key points. You'll see how the chart format, placement of data, and choice of labels and colors all influence the conclusions an audience is likely to make. It's not necessarily about lying. It's about clear, persuasive communication. And, whenever you're on the receiving end of a sales pitch, you'll know when you're not getting the real story. Armed with this book's advice, you'll know how to make charts support your business message, and you won't be fooled again!An ideal guide for executives, professionals, and support staff who want to understand how presenters can use charts to deceive an audience. Armed with this book, readers will know how to make their presentations more effective--and if they're on the receiving end of a pitch, they'll know when someone else might be just painting a pretty picture instead of giving the real story. 8-page color insert.
Book Details
Published
February 20, 2000
Publisher
iUniverse.com
Pages
300
Format
Paperback
ISBN
9781583487679