Overview
Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.
Synopsis
This text presents the essential information related to how e-commerce is being conducted and managed, as well as what opportunities, limitations, issues, and risks are involved. Written for beginners in the field and incorporating an interdisciplinary approach, it includes real world examples, a solid theoretical background, and a global perspective. Topics include the fundamentals and some of the terminology, electronic markets and mechanisms, internet retailing, business-to-business e-commerce, other models and applications, and strategy and implementation. Annotation c. Book News, Inc., Portland, OR
Booknews
This text presents the essential information related to how e-commerce is being conducted and managed, as well as what opportunities, limitations, issues, and risks are involved. Written for beginners in the field and incorporating an interdisciplinary approach, it includes real world examples, a solid theoretical background, and a global perspective. Topics include the fundamentals and some of the terminology, electronic markets and mechanisms, internet retailing, business-to-business e-commerce, other models and applications, and strategy and implementation. Annotation c. Book News, Inc., Portland, OR (booknews.com)