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Electronic Publishing, Desktop Publishing, Graphic Design - Typography
Looking Good in Print by Roger C. Parker β€” book cover

Looking Good in Print

by Roger C. Parker
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Overview

Looking Good in Print, Sixth Edition, is the bestselling designer's guide for creating print documents using the newest desktop publishing technologies. It provides expert advice and invaluable techniques for the desktop publisher. This updated edition features special sections on working with large documents, distribution documents, and developing documents that can easily be updated and modified as well as techniques for using fonts and a variety of type styles, placement of photos and illustrations to maximize impact, organization and working with large files, how to avoid design pitfalls, and creating printable documents and forms for use on the Web. The new edition features step by step instructions and examples for creating everything from newsletters, product sheets, catalogs, advertisements and forms to newspapers, tabloids and documents used on the Web.

The strength of this latest edition of Looking Good in Print is found in its expert advice and indispensable creative insights on the art and technique of design as it applies to desktop publishing. Some of the important topics covered in the new edition include: designing with fonts and type styles, using illustrations and photographs to make impact, using color effectively, working with large documents, and avoiding common design pitfalls. The new edition also includes a special section on designing printable documents for distribution on the Web. Over 200 hands-on examples are provided.

Synopsis

Beginner to advanced designers who need a comprehensive design reference

PC Week

Looking Good in Print is an excellent and valuable resource.

About the Author, Roger C. Parker

Roger Parker is Professor of Music at the University of Cambridge. He has written extensively on Verdi, nineteenth-century Italian opera, and is the founding co-editor of the Cambridge Opera Journal.

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Editorials

New York Times Book Review

If you can afford only one book on desktop publishing, this is the one.

MacWeek

A graphic design primer for anyone who wants to design better-looking... desktop-published printed material.

PC Week

Looking Good in Print is an excellent and valuable resource.

School Library Journal

YA-Not only a must for beginning desktop publishers, this succinct compilation of design basics will also prove useful for more experienced teenaged hackers, clearly setting down instructions for what may have been achieved previously through trial and error or intuition. Focusing on elements such as relevance, consistency, and contrast, Parker steers clear of trendiness and emphasizes functionality in his description of and formulae for ``looking good.'' On nearly every page, visual or textual examples demonstrate how a few clicks of the mouse or command key can make a document difficult to read-and how to fix those problems. Chapters cover the ``Tools of Organization'' (grids, subheads, etc.), the ``Architectures of Type'' (typefaces and kerning), and ``Working with Color.'' Later chapters apply these basics, outlining prototypes for designing newspapers, advertisements, books, and business communications. Because the book is not specific to a particular computer system, it won't become dated quickly.-Jennifer A. Phillips, Carnegie Millon University, Pittsburgh, PA

Booknews

New edition of a clear and thorough guide to good design for desktop publishers. Advises on directing the reader's eye, choosing images, choosing type, creating balance, and avoiding common mistakes that undermine impact. Annotation c. Book News, Inc., Portland, OR booknews.com

Book Details

Published
December 1, 2005
Publisher
Paraglyph Press, Inc.
Pages
352
Format
Paperback
ISBN
9781933097060

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