Marketing - Products & Services - General & Miscellaneous, Technology Industries - General & Miscellaneous, Economic & Industrial Aspects of Technology, Product Management

Managing Successful High Tech Product Introduction

Name: Managing Successful High Tech Product Introduction
Author: Brian P. Senese
ISBN: 9781580532891

by Brian P. Senese

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Overview

Drawing on his work at several companies, Senese describes established product development processes adopted by well-run companies and rarely deviated from, as well as modified approaches more suited to smaller and beginning companies that resist the bureaucracy associated with such established ways. He argues that project management books focus on software and so neglect details necessary for complex embedded systems, and that project success does not ensure business success. The disk contains software based on Microsoft Access 2000. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author, Brian P. Senese

Brian P. Senese is presently a technical sales engineer with Extended Systems, Inc., San Diego, CA. He holds an M.E.Sc. and B.E.Sc. in electrical engineering from the University of Western Ontario, London, Ontario, Canada.