Overview
Beginning with fast-paced but thorough tutorials of the basics of working with the Internet, this guide gives the executive user an overview of Web browsing, the Internet's architecture, e-mail, newsgroups, and FTP (File Transfer Protocol) servers. Ways to use these tools to perform business research and techniques for using online business and government resources are discussed. Also included are step-by-step instructions for six common Internet business projects, including setting up a Web site, setting up a Web store, publishing an e-mail newsletter, using the Internet for publicity and promotion, using the Internet to recruit and as an employment tool, and setting up and managing an investment portfolio.Author Biography: Stephen L. Nelson is the author of Effective Executive's Guide to Project 2000, Quicken 2000 for Windows for Dummies, and QuickBooks 2000 for Dummies. His books on using computers in business have sold more than three million copies. He lives in Seattle, Washington. Pat Coleman is a technical editor and the coauthor of Effective Executive's Guide to Project 2000 and Windows 2000: In Record Time. She lives in Houston, Texas.
Synopsis
Beginning with fast-paced but thorough tutorials of the basics of working with the Internet, this guide gives the executive user an overview of Web browsing, the Internet's architecture, e-mail, newsgroups, and FTP (File Transfer Protocol) servers.
Editorials
From Barnes & Noble
The Barnes & Noble ReviewNeed to understand the Internet's tools and opportunities from a business point of view? Chances are you've got no time for unnecessary complexity, and no tolerance for hype. MBA's Guide to the Internet gives you what you're looking for, and spares you the rest.
You'll start with "QuickPrimers" that give you specific skills for taking advantage of the Internet -- Web to email, newsgroups to streaming media. You've already learned some of this haphazardly; here's your chance to fill in the gaps -- and make yourself far more productive.
Learn how to make the most of "general purpose" tools like Google in business applications; get maximum value from fee-based services like D&B; and get free market insights at sites such as Hoover's Online. There's also a full chapter on useful government resources, from EDGAR and the Census through the underpublicized (but hugely useful) Government Printing Office Access Database. Finally, Part III walks you through a series of hands-on web projects, from publishing PowerPoints to the Web to building simple intranets, recruiting to email-based marketing.
This information was formerly scattered across a half dozen books, or more. Now you can get it in one -- fast and focused. (Bill Camarda)
Bill Camarda is a consultant and writer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.