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Media Effects on Voters

Name: Media Effects on Voters
Author: John William Cavanaugh
ISBN: 9780819199423

by John William Cavanaugh

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Overview

How do today's voters react to the phenomenon of 'attack journalism' in this age of televised presidential campaigns? This book presents an intensive analysis of mass media effects on a panel of eighteen voters from Columbia, South Carolina during the 1992 presidential elections. Beginning with individual interviews in July of 1992 and continuing through November, Cavanaugh's study provides a long-term look at voters in the decision-making process as well as insight into how various news items affect their voting choices.

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Editorials

Perspectives On Political Science

Cavanaugh's study is very good in demonstrating the importance of panel studies in assessing political dynamics.

Stephen C. Godek

...the book does make a contribution to the ongoing work in understanding how mass mediated messages affect the world in which political action takes place.

Perspectives on Political Science

Cavanaugh's study is very good in demonstrating the importance of panel studies in assessing political dynamics.

Booknews

Reports and analyzes the responses of 18 voters in Columbia, South Carolina to attack journalism in the presidential campaign between July and November 1992. Examples of events considered attack items are Clinton's alleged marital infidelity, Perot's unpresidential temperament, and Bush and Iran/Contra. Tracks the print and electronic news media they followed, what they thought of the attacks, and how it changed their opinion. Concludes that the attacks consolidated voters in their opinion but had no substantial effect on who they intended to vote for, which depended on the candidates' statements on economic policy for the nation as a whole. Of interest to researchers, campaign managers, media professionals, and voters worried that their neighbors are falling prey to vicious inanity. Annotation c. Book News, Inc., Portland, OR (booknews.com)