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Enterprise Networks, Strategies for Managers, E-Commerce - Management, Business Technology - Networks
Opening Digital Markets by Walid Mougayar β€” book cover

Opening Digital Markets

by Walid Mougayar
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Overview

"How will Internet commerce change my organization,now and in the future?" That's the burning question being asked by business and technology executives,and here are the answers. It explains step-by-step how to plan and implement successful Internet marketplaces by highlighting the major management and strategic considerations within a logical framework. It also includes insightful looks at dozens of thriving Internet ventures and "new intermediary" businesses. This book even maintains an associated Website for the latest internet commerce information!

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Book Details

Published
January 1, 1998
Publisher
New York : McGraw-Hill, c1998.
Pages
292
Format
Hardcover
ISBN
9780070435421

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