Pattern Recognition

Cayce Pollard is a new kind of prophet - a world renowned "coolhunter" who predicts the hottest trends. While in London to evaluate the redesign of a famous corporate logo, she's offered a different assignment: find the creator of the obscure, enigmatic video clips being uploaded on the Internet - footage that is generating massive underground buzz worldwide.

The Village Voice

Pattern recognition, Gibson makes clear, is not just the coolhunter's job description but a survival tactic within the context of no context -- dowsing for meaning, and sometimes settling for the illusion of meaning, as our accelerating now leaves us ever further behind.

William Gibson's feat of imagination, embodied by the seminal "cyberpunk" novel Neuromancer and subsequent sci-fi techno titles, was in presaging the Information Age and coining some of its language even as he remained a technological laggard who eschewed computers.