E-Commerce - Management, General Web Site Design/Development, Online Marketing, Advertising - Media & Media Planning, Web Site Design, Advertising - Technique & Practice, Digital Media & New Communications Technologies
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Overview
Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.
Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.
Book Details
Published
December 28, 2003
Publisher
Austin, Tex. : Wizard Academy Press, c2003.
Pages
176
Format
Paperback
ISBN
9780971476998