Quality Control - General & Miscellaneous, Strategies for Managers, Product Management, Production & Operations Management, Industrial Quality Control

Quality Function Deployment: Linking a Company with Its Customers

Name: Quality Function Deployment: Linking a Company with Its Customers
Author: Ronald G. Day
ISBN: 9780873892025

by Ronald G. Day

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Overview

This book provides a step-by-step description of quality function deployment (QFD) and how it uses the voice of the customer - customer wants and needs - to drive product development. Author Ronald G. Day demonstrates how QFD can significantly improve customer satisfaction and loyalty. He takes the reader through each stage of the QFD process, from the collection of the customers' voice to the deployment of critical issues on the manufacturing floor.

Quality function deployment provides an organized, practical, and useful process to translate what the customer says into pragmatic action aimed at improving customer satisfaction through customer-oriented product development. For many industries this level of customer focus is necessary for survival.

Benefits:

How to capture and translate the voice of the customer.Using the QFD matrix to examine customer and technical information and to determine priorities.Using the QFD process in business planning.Organizing teams and team planning for QFD projects.