Overview
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.
Synopsis
British retail consultant Jones and his sidekick Dan Murphy trace the history of how British retailing got to where it is, assess its dominant and growing place in the economy, and offer new ways of looking at old problems to help the sector free itself from the snag they find it caught by. They do not discuss shopping your way to health and happiness. Annotation ©2003 Book News, Inc., Portland, OR
Editorials
From the Publisher
"This book is very well written and entertaining, and it gets behind the scenes to show how large retailers operate, from customer relations to creative accounting. Why can't all business books be this much fun to read?" -- Julian Richer, Chairman, Richer Sounds Ltd
"Retail Therapy is an excellent study of the issues confronting retailers and their suppliers...[it] provides some practical solutions so that retailers and suppliers can work together to deliver a better offer to their customers." -- Stuart Rose, Chief Executive, The Arcadia Group
"If you think this book is just another 'retail primer', think again. This is a stimulating book that places retail in the wider context of good business practice...If this book has an underlying theme, it is that 'there really is a better way out there', something I have believed in all my career." -- David Williams, CEO, First Quench Retail (Thresher and Victoria Wine)