Selling Happiness: Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai

by Ellen Johnston Laing

Published: September 2004
Publisher: University of Hawaii Press, The
Pages: 342
Hardcover
ISBN: 9780824827649

       

Overview of Selling Happiness: Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai

As the first substantial investigation of commercial art in China, Selling Happiness explains how the early twentieth century Chinese public came in accept Western style art as mainstream and the heretofore ignored process by which the Chinese art world became (in some sectors at least) thoroughly cosmopolitan. A monumental study of the most important genre of modern Chinese commercial art, this volume will appeal not only to historians of Chinese art but also to those interested in literary, economic, and social history. It will be an essential resource for comparative studies of visual culture.

Synopsis of Selling Happiness: Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai

Laing considers the origin and evolution of modern commercial art in China. Her analysis focuses on the colorful advertisement calendar posters created by artists working in Shanghai during the first half of the twentieth century. Drawing upon a wide range of written sources and private art collections, she provides biographies for 11 major commercial artists and examines the relationships between the marketing and publishing industries. The text is accompanied throughout by b&w artistic reproductions. The author is a research associate at the U. of Michigan's Center for Chinese Studies. Annotation ©2004 Book News, Inc., Portland, OR

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