Small Business E-Commerce Management

E-commerce for Small Business uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.

Ian Chaston is Professor of Marketing and Entrepreneurship at Plymouth Business School and Adjunct Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.