Technological Innovations & Transferance, Strategies for Managers, Economic & Industrial Aspects of Technology, Management - Technology
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Overview
This comprehensive book offers engineers,managers,and planners all of the tools they need to anticipate and create technology strategies by forecasting technological change,formulating technology plans,and implementing R&D into new product development. Complete coverage of technological systems and products,the role of standards in technology,and much more is also given. All methods are clearly illustrated through a number of insightful case histories.Editorials
Booknews
Presents guidelines by which a company can gain a competitive advantage by accurately forecasting, planning, and implementing new technology. Focusing on rapid changes in core technologies, discusses a range of topics that include formulating technology strategy, the role of standards, technical product management, and marketing new technological products and services. Cites several historical examples to show how the principles can be applied. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
April 1, 1993
Publisher
New York : McGraw-Hill, c1993.
Pages
476
Format
Hardcover
ISBN
9780070051379