Overview
Learn how to think strategically about real estate and facilities management and how to implement the right plan for your company in Strategy and Place.
Place, the facilities our companies occupy, rather than becoming less important because of virtual technologies, is now an important source of competitive advantage for organizations, argues real estate strategy expert and author Martha O'Mara in Strategy and Place. Few decisions made by today's organizations are as highly visible, expensive, and long-lasting as those made about business location and workplace design. Because downsizing, outsourcing, and networking have transformed organizational boundaries, and because advances in telecommunications and "virtuality" are changing almost everything about how companies occupy space, managers in every area of business are being forced to radically rethink the physical aspects of their companies.