Creativity, Business Skills - General & Miscellaneous, Strategies for Managers, Management - Technology, Success, Motivation & Self-Esteem
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Overview
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops an architecture that enables companies to understand their innovation system and encourage creativity at a strategic level. It provides concrete, structured ideas for fostering technology and business innovations, while also allowing organizational innovations; creativity, efficiency and effectiveness need not be contradictory requirements.
Book Details
Published
December 6, 2005
Publisher
Palgrave Macmillan
Pages
256
Format
Hardcover
ISBN
9781403991508