Marketing - General & Miscellaneous, E-Commerce - Management, Advertising - Media & Media Planning, Digital Media & New Communications Technologies
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Overview
Comprehensive exploration of word of mouth advertising as a separate and equal marketing tool to traditional media advertising, public relations, and product presentation. Includes an analysis of word of mouth concepts that work and those that don't, a detailed description of word of mouth programs that any business or organization can implement immediately, and an explanation of particular techniques that can be employed in the development of new word of mouth programs.Editorials
Internet Book Watch
In Let Your Fingers Do The Talking: Using Word Of Mouth Advertising On The Internet, author, public policy consultant, and marketing analyst Godfrey Harris presents a comprehensive discussion, along with detailed program ideas, on stimulating word of mouth comments on the Internet about products, services, places, and events to expand e- commerce sales. An invaluable, highly recommended primer for on-line entrepreneurs and corporate marketing directors, Let Your Fingers Do The Talking also includes analyses of how to convert any traditional advertising approach to a word of mouth program and how to determine what works in terms of word of mouth, what doesn't, and why.—Internet Book Watch
Book Details
Published
February 9, 2000
Publisher
Penton Overseas Inc
Pages
136
Format
Audiobook
ISBN
9780935047295