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Business & Economics, Production & Operations Management
Television Production by Gerald Millerson β€” book cover

Television Production

by Gerald Millerson
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Synopsis

The successful creation of television productions is about storytelling and communicating your vision. It is not merely a matter of knowing which buttons to press, but how to influence and persuade your audience, hold their attention, develop their interest, and kindle their emotions. This book tells you how to do all this—and much more.

Television Production offers a practical guide to professional television and video production techniques. You will find straightforward, clear descriptions and explanations of the equipment you will use, and discover the best ways to use it. You will also learn how to anticipate and quickly overcome typical everyday problems found in television production. You will explore in detail all the major features of television production, learning the secrets of professional camerawork, persuasive lighting techniques, effective sound treatment, as well as the subtle processes of scenic design and the art of video editing.

Suitable for students and beginning television producers, the new edition of this classic text retains its clarity and directness but has been completely revised and updated.

    * In brilliant full color for the first time, hundreds of new photos and illustrations demonstrate the techniques presented in the book

    * Thoroughly overhauled with the latest developments in television production tools and technology

    * Focuses on the latest equipment, delivery methods, and convergence of digital technology

    * Detailed teaching ancillaries are available for instructors

    Booknews

    This practical guide to professional TV and video production techniques covers both the technical operations of camera work, lighting methods, and sound treatment as well as production crafts such as scenic design and make-up. The 13th edition covers digital recording and editing processes, computer based desktop video equipment, and virtual sets. Annotation c. Book News, Inc., Portland, OR (booknews.com)

    About the Author, Gerald Millerson

    Jim Owens has worked and taught in the video and television industry for almost 30 years. He has worked on local, regional and national productions. Owens’ international television work has included ten Olympic broadcasts and has taken him to over twenty-five countries. He is the author of the Video Production Handbook Fourth Edition and Television Sports Production (both published by Focal Press), and has had over thirty articles published in television and broadcast magazines in the United States and Europe. Owens is chair of the Communication Arts Department at Asbury College in Wilmore, Kentucky, where he has taught since 1981.

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    Book Details

    Published
    March 1, 1999
    Publisher
    Elsevier Science
    Format
    Paperback
    ISBN
    9780240514925

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