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Total Relationship Marketing
by
Evert Gummesson
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Book Details
Published
July 1, 2008
ISBN
9780080880112
More by Evert Gummesson
Qualitative Methods in Management Research
Total Relationship Marketing: From the 4PS of Traditional Marketing Management to the 30RS of the New Marketing Paradigm
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Yuppiesnusk Eller Ledarskapets Fornyelse: Om Kunskapsforetag, Managementkonsulter, Service Management, Natverk Och Andra Foreteelser I 1900-Talets Affarsliv Och Forvaltning
Strategisk Planering Och Styrning: Foretagets Strategiska Langsiktiga Planering Ur Praktisk Och Teoretisk Synvinkel
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