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Total Supply Chain Management by Ron Basu β€” book cover

Total Supply Chain Management

by Ron Basu, J. Nevan Wright
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Synopsis

Everything you need to know to support a supply chain excellence initiative

Total Supply Chain Management shows how to add value to the organisation, whether it is in manufacturing or service sector, through the improved use of resources and supplier partnerships by taking into account the new challenges of the 21st Century and through the provision of improved customer satisfaction. The book provides:

* A holistic approach of supply chain management balancing demand and supply and embedding the new challenges of global outsourcing, emerging markets, e-business and green issues

* A focus on value chain management beyond the manufacturing sector in services and non profit organisations

* A comprehensive insight into lean and agile supply chain supported by tools and techniques and case examples

In this book, the authors have broken new ground. Traditional supply chain management is extended downstream to encompass customer relationship management. Upstream supply chain management has been expanded to include demand chain management. Other advances from traditional supply chain management texts are sections on e-business and supply chains for services and events management, for project management, for emerging markets and the chapter on green supply chain.

About the Authors

Ron Basu is Director of Performance Excellence Limited and also a visiting Executive Fellow at Henley Management College. He is also a visiting Tutor of Lille Graduate School of Management and Essex University.

Dr J. Nevan Wright is a member of the professoriate of Auckland University of Technology (New Zealand), a visiting Academic Fellow of Henley Management College (UK), and a Fellow of the New Zealand Institute of Management.

About the Author, Ron Basu

Ron Basu is Director of Performance Excellence Limited and and Intec (UK) Ltd also an Associate Faculty at Henley Management College. Previously he held senior management roles in blue-chip companies like GSK, GlaxoWellcome and Unilever and worked as a Management Consultant with A.T. Kearney.

Professor Nevan Wright is a Principal Lecturer in Management with the Auckland University of Technology, New Zealand. He is also an associate member of faculty at Henley Management College. His previous experience includes General Manager in multinational companies and commissioned service in Royal NZ Air Force.

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Book Details

Published
December 1, 2007
Publisher
Elsevier Science
Format
Paperback
ISBN
9780750684262

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