Wikinomics: How Mass Collaboration Changes Everything

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Don Tapscott is an internationally sought consultant on business strategy and organizational transformation. He is the founder of New Paradigm, now owned by nGenera, the leader in enterprise collaboration.

Anthony D. Williams is a strategic advisor to several Fortune 500 firms and is a senior fellow at the Lisbon Council.