Retail Management: A Strategic Approach

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together

For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.

The text that helps readers thrive in today’s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together

For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.

Booknews

A one-semester text for students of retailing and retail management who have had some exposure to marketing principles. Offers a decision-making orientation and a real-world approach focusing on both small and large retailers. Pedagogical features include detailed chapter summaries, key terms, discussion questions, and chapter and section cases, along with color photos and graphics. This seventh edition contains a new chapter on non-store and nontraditional retailing, revised material throughout, and new boxed material on technology in retailing, retailing around the world, and ethics. Other new features are chapter-opening vignettes, new cases with a video component, and an appendix on career issues. A Web site is available, with an interactive study guide, a list of sites of interest, a glossary, career information, computer exercises, and software. Annotation c. by Book News, Inc., Portland, Or.

ABOUT THE AUTHORS

Barry Berman (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. “Bud” Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the director of Hofstra’s Executive MBA program. Joel R. Evans (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the coordinator for Hofstra’s Master of Science programs in Marketing and Marketing Research.

While at Hofstra, each has been honored as a faculty inductee in Beta Gamma Sigma honor society, received multiple Dean’s Awards for service, and been selected as the Teacher of the Year by the Hofstra M.B.A. Association. For several years, Drs. Berman and Evans were co-directors of Hofstra’s Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.

Barry Berman and Joel R. Evans have worked together for nearly 30 years in co-authoring several best-selling texts, including Retail Management: A Strategic Approach, Tenth Edition. They have also consulted for a variety of clients, from “mom-and-pop” retailers to Fortune 500 companies. They are co-founders of the American Marketing Association’s Special Interest Group in Retailing and Retail Management. They have co-chaired the Academy of Marketing Science/American Collegiate Retailing Association’s triennial conference. They have been featured speakers at the annual meeting of theNational Retail Federation, the world’s largest retailing trade association. Each has a chapter on retailing in Dartnell’s Marketing Manager’s Handbook.

Barry and Joel are both active Web practitioners (and surfers), and they have written and developed all of the content for the comprehensive, interactive Web site that accompanies Retail Management. (www.prenhall.com/bermanevans). They may be reached through the Web site or by writing to [email protected] (Barry Berman) and [email protected] (Joel R. Evans).