1,001 Ways to Keep Customers Coming Back: Wow Ideas That Make Customers Happy and Increase Your Bottom Line

Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty
Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
·Creating products/services tailored to your customers' needs
·Recognizing and rewarding your most profitable trophy customers
·Using three kinds of guarantees to build customer trust
·Turning first-time customers into frequent buyers
·And much more!

The difference between success and failure in today's competitive marketplace can often be measured in customer satisfaction. The companies that prosper are the ones that have found ever more creative ways to maintain and grow their customer base. In 1,001 Ways to Keep Customers Coming Back, you will find the best customer-retention techniques used today by such companies as Levi Strauss, Nordstrom, Fidelity Investments, Sprint, and scores of others. Insightful, entertaining, and timely, this book offers a wealth of proven strategies organized by eight guiding principles of customer retention: giving more bang for the buck, creating communities of interest, standing behind your product, practicing philanthropic giving, rewarding loyalty, making it convenient to come back, notifying when it's time to buy, and listening to the voice of the customer.

Donna Greiner and Theodore B. Kinni are cofounders of The Business Reader, a business-to-business bookseller based in Williamsburg, Virginia. The publishers of the Business Reader Review, they are the authors of three additional books exploring the best practices in management, creativity, and manufacturing, and have written articles and reviews for many magazines and newspapers.