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Book cover of 1996 Presidential Campaign

1996 Presidential Campaign

by Robert E. Denton

Publisher: Greenwood Publishing Group, Incorporated
ISBN: 9780275961527

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Synopsis of 1996 Presidential Campaign

A thorough examination of the 1996 presidential campaign as a communication event.


Eleven articles examine such aspects of the 1996 campaign as the low public interest level, the conventions, the debates, the advertising, cartoons, digital democracy, parallels in the rhetorical constraints of First Ladies and Vice Presidents, political coalitions, and the electoral college and popular vote. They focus on politics as an aspect of communication and on the presidential election as a type of national conversation, thus interpreting the low public involvement as a failure to communicate. Annotation c. by Book News, Inc., Portland, Or.

About the Author, Robert E. Denton

ROBERT E. DENTON, JR., holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University.

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