22 Irrefutable Laws of Advertising

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

Michael Newman studied law, but soon switched to advertising. As executive creative director at Saatchi & Saatchi in Australia, during the agency’s years of prolific growth, he became the country’s most awarded creative director, bringing home a pride to Cannes Lions, including Australia's only Gold for TV campaigns in 2001. He sat on the agency’s worldwide creative board until 2001.
He later became an executive creative director for rival group, M&C Saatchi, in South East Asia, before launching M&C Saatchi’s second agency network, DNA, in Australia in early 2004.
He’s been a regular columnist for trade magazines across several countries and is a sought after judge for international advertising award juries.
Michael heads the ideas company, brandnewman, and is also the author of the acclaimed advertising book, Creative Leaps.