Overview
3deluxe, an interdisciplinary design collective of communications (3deluxe graphics) and interior (3deluxe interior) designers, define their approach as such "We treat graphic design like architecture and architecture like graphic design".Somewhere between popular culture and applied arts, between surface and space, the advantages of this reciprocal inspiration become obvious, clearly showing in their graphic and product design for fashion, music and sports (Visionaire, Fanatic Boards), exhibitions, spatial productions (SCAPE youth and media pavilion at the Expo 2000), trade fair stands (Volkswagen, MTV), themed entertainment or architectural projects.
Often deconstructionist in nature the (interior) design projects display a fundamental interest in the painstaking exploration of new techniques and materials, conceptual consolidation and clarity. From the sensitive combination of flexible, almost weightless materials and carefully honed lighting scenarios 3deluxe fashion amorphous, elastic, bionic hitech objects and spaces, illustrating the perfect interaction of two- and three-dimensional spatial concepts and design.
At the same time 3deluxe graphics are orderly and clean without being sterile, boring or trend-conscious. This also becomes clear in the structure of "projects", their first book, which introduces their most significant projects. The luxurious volume depicts and describes graphics, spatial situations and exhibits in a way that allows a simultaneously intellectual and sensual reception.
It's more of that 3D eye candy that the kids like so much these days. 3Deluxe is laced with gorgeous color plates and transparencies that further the overall concept that design is not flat nor a static entity. ... www.allmaple.com , issue 4, 2002-08-08