A Cultural Approach To Discourse

Drawing on diverse cultural perspectives, Shi-xu critiques ethnocentrism in discourse studies in terms of its intellectual and cultural consequences. Further, he outlines a culturally pluralist stance that advocates the construction of theory and use of methodology from an innovative position in-between Eastern and Western cultures. In addition, he proposes a set of practical research strategies, illustrated by a number of culturally wide-ranging discourses, to send out a call to discourse analysts who want to look beyond familiar approaches for a culturally diversified and critical form of discourse research relevant to contemporary globalised realities.

Drawing on diverse cultural perspectives, Shi-xu critiques ethnocentrism in discourse studies in terms of its intellectual and cultural consequences. Further, he outlines a culturally pluralist stance that advocates the construction of theory and use of methodology from an innovative position in-between Eastern and Western cultures. In addition, he proposes a set of practical research strategies, illustrated by a number of culturally wide-ranging discourses, to send out a call to discourse analysts who want to look beyond familiar approaches for a culturally diversified and critical form of discourse research relevant to contemporary globalised realities.

Shi-xu is Professor and Director of the Institute of Discourse and Cultural Studies, Zhejiang University, China, and was previously Research Fellow at the University of Amsterdam, Lecturer at the National University of Singapore, and Reader at the University of Ulster, UK. His other books in English include Cultural Representations, Read the Cultural Other (lead-editor) and Discourse as Cultural Struggle (editor). He is the founding Editor-in-Chief of Journal of Multicultural Discourses.