Business & Economics, Economics

A Framework for Cognitive Economics

Name: A Framework for Cognitive Economics
Author: Roger A. McCain
ISBN: 9780275941420

by Roger A. McCain

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Synopsis

This is the first book-length work to integrate the insights of cognitive science fully into economics. It reviews a wide range of related work in both fields and proposes new approaches to choice theory, rationality, and interaction ("equilibrium") that are consistent with the cognitive capacity of real human beings.

About the Author, Roger A. McCain

ROGER A. McCAIN is Professor of Economics at Drexel University of Philadelphia. He has contributed to many scholarly publications and is the author of Markets, Decisions, and Organizations (1981).