Branding, Strategies for Managers, Marketing - General & Miscellaneous, Microeconomics, Management - General & Miscellaneous, Corporations & Enterprises - General & Miscellaneous, Business - General & Miscellaneous
Available on Bookshop
Write a review
Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Log in to track your reading progress.
Overview
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
Book Details
Published
April 8, 2003
Publisher
Palgrave Macmillan
Pages
256
Format
Hardcover
ISBN
9781403903877