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Advanced Television Systems: Brave New TV by Joan Van Tassel β€” book cover

Advanced Television Systems: Brave New TV

by Joan Van Tassel
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Overview

Advanced Television Systems offers a thorough explanation of the new TV technology and programs that will soon burst into our living rooms. The book helps readers understand how our current television will evolve over the next 20 years and how it will change us and our world.

This timely book includes a comprehensive, clear, and interesting examination of the industries planning to deliver TV and the strategies adopted by the major media corporations to encourage the usage of new technologies. It also has the most complete list of advanced TV test sites in print.

High definition, digital, interactive, compressed, connected, switched television will change the way we work and live. Now readers can learn what the insiders know about the emerging television system, including the terms, the technologies, the players, the programming, and the markets.

Joan M. Van Tassel received her doctorate at the Annenberg School for Communications/USC. She is an educator and author on new communication technologies, writing for publications such as The Hollywood Reporter, WiReD, and Videomaker

Advanced Television Systems offers a thorough explanation of the new TV technology and programs that will soon burst into our living rooms. The book helps readers understand how our current television will evolve over the next 20 years and how it will change us and our world.

This timely book includes a comprehensive, clear, and interesting examination of the industries planning to deliver TV and the strategies adopted by the major media corporations to encourage the usage of new technologies. It also has the most complete list of advanced TV test sites in print.

About the Author, Joan Van Tassel

Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.

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Editorials

Booknews

Van Tassel, a communications writer, explains the techno future of television in non-technical language giving the reader a preview of what the marketers have in store for consumers. The volume describes high definition, digital and interactive television, and the switched, connected, and wireless technologies that will make the set a global window. Behind all this innovation are the programmers and marketing strategists whose systems are as equally complex. Unfortunately, Van Tassel doesn't address the problem of 500 channels and nothing worth watching. Distributed by Butterworth- Heinemann. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Book Details

Published
April 30, 1996
Publisher
Focal Press
Pages
417
Format
Paperback
ISBN
9780240802435

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