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Children's Literature - Phyllis Kennemer

Advertising is designed to turn people's attention toward something, usually a product or a service that is for sale. Most societies accept advertising as helpful for both the buyers and the sellers. But the consumer needs to be alert and aware. Advertising is pervasive in so many environments that it is sometimes difficult to distinguish between persuasion and deception. Connolly offers tips for distinguishing between advertising that may meet a need and advertising intended to mislead. A brief history of the field of advertising is followed by descriptions of large advertising agencies and examples of ads that have been especially effective. Ads aimed specifically at young people are described. Government regulations and enforcement are discussed and trends for future advertising are suggested. Appropriate full-color photographs aid in understanding. Questions and activities designed to engage the reader appear in boxes throughout the text. Includes a glossary, bibliography, list of websites, and an index. A good choice for middle grade research. Part of the "Getting the Message" series. Reviewer: Phyllis Kennemer, Ph.D.