Overview
In the fast-paced, high-pressure worlds of advertising and public relations, understanding the ins and outs of the industry is essential for a rewarding career. Career Launcher: Advertising and Public Relations provides the kind of exclusive, in-depth information it could take years to acquire on the job.
Written from an insider's perspective, each Career Launcher book explains the ins and outs that professionals must know in order to succeed. With details on the history, practices, standards, jargon, and emerging trends of each industry, these handy guides are perfect for anyone looking to jump-start his or her career. Each volume covers
Industry History
A capsule history of the industry from its earliest roots to the present
State of the Industry
A snapshot of employment, wages, and emerging trends, as well as key events, leaders, and other industry forces
On the Job
A no-nonsense look at the industry's key jobs
Tips for Success
Advice for establishing a positive, professional reputation; producing high-quality work; and planning your career path
Talk Like a Pro
An in-depth glossary of industry jargon
Resources
Directories of key publications, Web sites, schools, training programs, and other resources to help manage your career
Synopsis
In the fast-paced, high-pressure worlds of advertising and public relations, understanding the ins and outs of the industry is essential for a rewarding career. Career Launcher: Advertising and Public Relations provides the kind of exclusive, in-depth information it could take years to acquire on the job.
Written from an insider's perspective, each Career Launcher book explains the ins and outs that professionals must know in order to succeed. With details on the history, practices, standards, jargon, and emerging trends of each industry, these handy guides are perfect for anyone looking to jump-start his or her career. Each volume covers
Industry History
A capsule history of the industry from its earliest roots to the present
State of the Industry
A snapshot of employment, wages, and emerging trends, as well as key events, leaders, and other industry forces
On the Job
A no-nonsense look at the industry's key jobs
Tips for Success
Advice for establishing a positive, professional reputation; producing high-quality work; and planning your career path
Talk Like a Pro
An in-depth glossary of industry jargon
Resources
Directories of key publications, Web sites, schools, training programs, and other resources to help manage your career