Consumer Law, Advertising - History & Criticism, Advertising - Technique & Practice, Communications & Media Law
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Overview
This guide shows graphic designers, copywriters, art directors, photographers, illustrators, advertising and marketing professionals, and business executives how to handle the day-to-day legal issues that arise in the advertising industry. Veteran intellectual-property lawyer Lee Wilson provides clear, concise explanations of the many legal considerations affecting advertising.Editorials
Booknews
Wilson, an intellectual-property lawyer who formerly worked in advertising, offers information that ad agency creative staffs, graphic designers, and freelancers need to protect both the materials they create and the interests of their clients. She explains the laws and rules affecting issues including copyright, trademarks, libel and privacy, marketing to children and the elderly, FTC regulations, contracts, and Internet advertising. Wilson is also a contributing writer for the legal affairs column of magazine. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
March 31, 2001
Publisher
Allworth Press,U.S.
Pages
272
Format
Paperback
ISBN
9781581150704