Advertising Outdoors

Advertising Outdoors is an in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections. It explores many media including billboards, transit shelters, bus sides, taxis and phone booths, among others. The book is comprised of ten chapters on diverse themes, including brand identity, poster rules, and future trends. It includes over 500 illustrations, short interviews, and commentaries by leading figures in advertising.