Business & Economics, Advertising & Promotion
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Synopsis
The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences.
Book Details
Published
October 1, 2009
Publisher
SAGE Publications
Format
Hardcover
ISBN
9781412934299