Engineering, Transportation & Technology Industries - Management, Airline Industries, Air Freight & Airline Industries, Business Life - General & Miscellaneous, Success, Motivation & Self-Esteem
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Overview
Drawing on recent developments in the services management, strategic management and brand management literatures, this book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a "linking text", using a services management approach to integrate strategy, marketing, human resources management and operations.Synopsis
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking textΒ, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.Book Details
Published
October 28, 2001
Publisher
Ashgate Publishing Limited
Pages
452
Format
Hardcover
ISBN
9780754615583